HTC recently announced that its revenue for March was 217 million yuan, with a month-on-month increase of 41.4% but a year-on-year decrease of 57.4%.The cumulative revenue for the first quarter of this year amounted to 594 million yuan, marking a quarterly decrease of 50% and a year-on-year decrease of 39%. The decline was primarily attributed to a decrease in shipments compared to the same period last year.
At the 2024 Game Developers Conference (GDC), HTC announced a new revenue sharing policy effective from April 1st of the same year, aimed at fully supporting the development of XR ecosystem content and expanding market opportunities. According to this new policy, all PC VR content and new releases for VIVE XR Elite uploaded to HTC's global XR content platform, VIVEPORT, will entitle partners to receive 90% revenue from one-time purchases of games and application content. They believe that developer partnerships are crucial to the development of the XR ecosystem, and this measure will contribute to the rapid growth and innovation of the XR ecosystem.
HTC emphasizes that VIVEPORT has always been a key platform for HTC's global XR ecosystem development, providing comprehensive content downloading and subscription services for various XR/VR experiences. In order to promote the development of the XR ecosystem, HTC has significantly increased the content revenue sharing rate, leading the industry and enabling XR developers to obtain a higher proportion of revenue on the VIVEPORT platform. This initiative aims to drive the overall development and innovation of the XR industry.
VIVEPORT's General Manager, Jun-Wu Lin, pointed out that development partners are key to the development of the XR ecosystem. With the flourishing development partner program, the entire ecosystem is expected to experience rapid growth. The adjustment of the revenue sharing policy is aimed at promoting the growth of development partners and content. By injecting more resources into creators, VIVEPORT aims to ensure the continuous advancement of the XR industry.
According to IDC's 2023 data on market share for major VR manufacturers in China, PICO ranks first with a market share of 56.6%. Following PICO are Dapeng VR, NOLO, HTC, and Sony, with HTC holding a share of 7.0% and ranking fourth. In 2023, the main VR headset series continued to be Pico 4, Nolo CM1, DPVR E4, and HTC Vive Cosmos, among others.
The original article was first published on the WeChat official account (Aibang VR Industry News)：In March, HTC's revenue reached 217 million yuan, marking a month-on-month growth of 41.4%
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