Today, Magic Leap announced a multi-faceted, strategic technology partnership with Google. The companies will combine Magic Leap Augmented Reality (AR) expertise and optics leadership with Google’s technology platforms to collaborate on AR solutions and experiences.
Shahram Izadi, Vice President and General Manager of AR/XR at Google, said, “We look forward to bringing together Magic Leap’s leadership in optics and manufacturing with our technologies to bring a wider range of immersive experiences to market. By combining efforts, we can foster the future of the XR ecosystem with unique and innovative product offerings.”
Magic Leap Chief Technology Officer, Julie Larson-Green said, “This partnership accelerates the transformative power of AR by combining our extensive optics capabilities with Google’s technologies to continue to advance immersive experiences to the developer ecosystem and for customers. We are looking forward to expanding the potential of XR – blending the physical world with valuable, contextually relevant solutions.”
This is an important step in the partnership and expands the long-standing relationship between the two companies."
While Google entered an alliance with Qualcomm and Samsung in February 2023for XR solutions such as a Spatial computer to challenge Apple Vision Pro, the new alliance with Magic Leap is likely to focus on consumer and Pro Market smartglasses.
Translated from: patentlyapple
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